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Octopz Named One Of The 10 Canadian Web 2.0 Companies To Watch

July 23, 2008

Report highlights the challenges of bringing new technologies successfully to market, providing models for emerging companies in growing Canadian technology market


Toronto, Ontario – Octopz (www.octopz.com) is pleased to announce that it has been named one of the “10 Canadian Web 2.0 Companies to Watch” by leading IT market research and advisory firm, IDC. Part of IDC’s Canadian Technology Innovation Watch report series, this study, 10 Canadian Web 2.0 Companies to Watch (IDC #CA2TIW8), profiles 10 relatively small Canadian-based companies offering Web 2.0 solutions. IDC believes these companies are worthy of highlighting to the broader industry and have the potential to make an impact in the information and communication technology (ICT) market.

The Canadian Technology Innovation Watch report series profiles emerging companies, examining their technologies, go-to-market strategies, partnering approaches, and customers. The series also highlights the common challenges of bringing new technologies to market and the successful strategies and best practices these companies use to overcome those challenges.

"Emerging Canadian businesses are changing the dynamics of the ICT market, and we are seeing a rapid increase in the availability of collaboration solutions,” said Krista Collins, analyst, Canadian ICT Innovation and Export at IDC Canada. "The companies in this study, including Octopz, are differentiating themselves from the myriad of other solutions in the market, guiding users through the adoption stage to help them understand how the various features and functions relate to them, and developing strategies that give users compelling reasons to stay engaged over time."

The vendors selected for this study were isolated from a wide pool of Canadian candidates tracked by IDC. The criteria IDC used in the selection process included clarity of vision, existing and future partnership opportunities, customer sustainability and growth, competitive differentiation, go-to-market strategy, and overall market trajectory..

Offered on a Software as a Service basis, Octopz was developed specifically to meet the iterative workflow needs of creative professionals. It enables up to five people to view and markup an unprecedented range of documents including digital media such as video and 3D, and to communicate via built-in text, voice and video chat. Octopz uses intuitive navigation and tool icons, requires nothing more than a Flash-enabled web browser, and uses integrated SSL encryption to ensure security. In addition, Octopz can be integrated (via Flash, API’s and web services) with existing applications.

“For an up-and-coming company such as Octopz, it is a thrill to receive this recognition from one of the world’s most respected sources of information about the technology industry,” said Ron McKenzie, CEO of Octopz. “This report brings IDC's research and insight to senior managers of ICT companies providing them with best practices and recommendations on innovative Web 2.0 technologies. It’s a phenomenal endorsement.”

For more information on the "10 Canadian Web 2.0 Companies to Watch" report, visit: http://www.idc.com/getdoc.jsp?containerId=CA2TIW8&_requestid=72155.

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About Octopz Inc.
Octopz Inc. (www.octopz.com) develops advanced online collaboration technologies built specifically for today’s creative professionals. With fully integrated support for text messaging, VoIP and webcams, Octopz allows colleagues and partners anywhere in the world to work together securely in real-time, or individually at their own convenience, using multiple document types. Team members can then save and archive their work for subsequent retrieval, review and feedback. The result is accelerated decision making and speed-to-market – a significant competitive edge.

For more information on Octopz contact:
Ann Christie
Vice President, Marketing
Octopz Inc.
416.673.8187
email here